04 Juil
Un CRM est un outil essentiel pour toute entreprise. Il peut vous aider à gérer vos clients et vos ventes plus efficacement. Pour tirer le meilleur parti de votre CRM, vous devez savoir comment l'utiliser correctement. Dans cet article de blog, nous vous proposons quelques étapes pour utiliser au mieux votre CRM. Suivez ces conseils et vous verrez de meilleurs résultats en un rien de temps !
Ajoutez vos vendeurs
Les CRM sont des outils fantastiques pour les équipes de vente. Ils permettent de conserver en un seul endroit les données relatives aux clients, l'historique des communications et les détails des transactions. Mais la qualité d'un CRM dépend des données qu'il contient. Pour s'assurer que votre CRM contient des informations exactes et à jour, il est important d'obtenir l'adhésion de vos représentants commerciaux dès le début. Une façon d'y parvenir est de recruter un vendeur de premier plan qui sera le défenseur du CRM au sein de votre équipe. S'il utilise le CRM avec succès et obtient des résultats, ses collègues seront plus enclins à le suivre. Bien sûr, il est également important d'expliquer la valeur du CRM à vos représentants commerciaux. Veillez à ce qu'ils comprennent comment il les aidera à obtenir plus de contrats. Avec l'adhésion de votre équipe et des données précises, votre CRM sera un outil précieux pour votre entreprise.
Customize your settings.
When you’re setting up your CRM, it’s important to make sure that it accurately reflects your sales process. This means that it should map to the stages a customer goes through from “lead” to “opportunity” to “customer.” Of course, this requires knowing those stages in the first place. If you’re not sure what your sales process looks like, take some time to observe and measure the way prospects buy your product or service. Pay attention to the differentiating factors between those who buy from you and those who choose a competitor, or make no decision at all. Additionally, note how long it takes from initial contact with a salesperson to a signed agreement, and identify the discrete steps in between. Once you have this information, you can create deal stages in your CRM pipeline that correspond to each stage of the sales process. This will standardize the process for your reps and make it easier for them to track their progress.
Import your contact, companies, and deals.
Importing your data into a new CRM doesn’t have to be a headache. Chances are, you’re currently using a different CRM or spreadsheets to keep track of your prospects and opportunities. Almost every CRM, and especially Vtiger, will let you bring in this information by uploading a CSV file. Each column in your spreadsheet should match a contact property in the CRM, so your data will flow seamlessly between your old and new systems. Importing your data is a great way to get started with a new CRM, and it only takes a few minutes to set up. So go ahead and give it a try!
Set up automation workflows
A CRM can help centralize your marketing, sales, and customer success information, giving you a 360-view of your prospects and customers. This can help cut down on manual data entry and make it easier to track your leads and customers through the sales pipeline. Automation workflows can also be set up in the CRM to further streamline processes. For example, leads who fill out a form on your website can be automatically added to the CRM, and if they’re qualified, routed to a salesperson. If the lead needs more time, the marketing team can nurture them with educational content. Having everything in one place can help make your process more efficient and coordinated.
Set up your dashboard and repports.
Having a CRM dashboard is like having a control panel for your team’s performance. You can see all the relevant statistics in one place and make sure that everyone is on the same page. The best part is that you can customize the dashboard to fit your specific needs. For example, if you want to see how many units of X product your team has sold, you can add that stat to the dashboard. Or if you have activity metric goals for your reps, you can add a section for “completed activities.” This way, you can always see how your team is doing and make sure that they are meeting your expectations.